![]() Jack went on to form Horseshoe Gaming Holding Corporation which developed and operated several highly successful riverboat casinos under the Horseshoe name. He also acquired the rights to the Horseshoe brand outside of Nevada. In 1998, following a protracted legal battle for control of the Horseshoe among Benny Binion's heirs, Jack sold his interest in Binion's Horseshoe to his sister, Becky Behnen, while retaining a token 1% interest in the operation so that he could lawfully retain his Nevada Gaming License. Privately held, Binion's Horseshoe became renowned as one of Nevada's most successful casino operations. Jack's fame grew following his 1970 hosting of the first World Series of Poker at the Horseshoe which became the largest set of poker tournaments in the world. ![]() Jack became president of the Horseshoe in 1963 at the age of 26. Jack is the son of legendary casino magnate Benny Binion and worked for his father at Binion's Horseshoe, a casino and hotel in Las Vegas, Nevada. Jack Binion (born 1937) is an American casino operator.
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